ABOUT US
At Chakor, we do more than design clothes — we craft identities stitched with memory. Our brand is a tribute to the Panjabi diaspora’s resilience, culture, and unspoken pride. Rooted in the soul of rivers and reborn in the streets of the West, Chakor bridges affordability with authenticity. We bring the soil of home into the silhouettes of now — merging nostalgia, rebellion, and heritage into every thread. Our vision is simple: to empower those who carry two worlds in their heart, but often find none on the shelf.
OUR MISSION
Our mission is to revive everyday fashion with soul — to give cultural pride a wardrobe of its own. We aim to create fashion that doesn’t just follow trends but tells truths. For the immigrant kid who translated languages at the age of eight. For the daughter who wore bangles to prom. For the son who brought paranthas to a lunch table full of pizza. Chakor is made for them — a movement to normalize pride in who we are and where we come from. We strive to make affordable fashion that remembers — garments that remind you of your nani’s village and your Spotify playlist, all at once.
OUR STORY
Chakor was born from the hunger to feel seen. As children of the subcontinent raised under foreign skies, we often found ourselves in between — too brown for one world, too foreign for the other. But in that “in-between,” we saw power. We turned the gap into a gallery. From truck art motifs to forgotten revolutionaries, from filmi romance to ancestral wisdom — our drops are stitched from stories no mall brand dares to tell. Chakor isn’t just a label; it’s an echo of everything that made us — bold, brown, and beautifully complex.
OUR APPROACH
Chakor’s design philosophy is grounded in cultural relevance and creativity. Every product is built around a story — whether that’s a Punjabi love tragedy, a protest poem, or just the warmth of tea on a cold morning in Brampton. Our clothes are not fast fashion; they are fastened with meaning. We focus on: Story-first Design: Each drop begins with a story, not a sketch. Accessible Pricing: High quality that respects your wallet. Diaspora Soul: Made for the generation that FaceTimes their dadi and scrolls TikTok back-to-back. By marrying comfort with consciousness, and heritage with street energy, Chakor becomes more than a wardrobe — it becomes a way of belonging.
OUR PHILOSOPHY
We believe fashion is a language — and ours speaks truth, resistance, and love. In a world obsessed with minimalism and muted trends, we choose to be loud, rooted, and poetic. We don't design for seasonal catalogs — we design for timelines, timelines of people who carry generations within them. Fashion shouldn’t erase your roots to fit in. It should grow from them. Chakor embodies the rebellious grace of our ancestors, the spiritual richness of our songs, and the defiant love of those who left their land but kept their identity alive. Our philosophy is simple — wear what your story deserves.
You are not lost between two worlds. You are made of both. That is your power.” — Chakor